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Bayer becomes OTC leader in North and Latin America
October 2, 2014
By: DAVID SAVASTANO
Editor, Ink World Magazine
Bayer has completed the acquisition of the consumer care business of the U.S. pharmaceuticals group Merck & Co., Inc., Whitehouse Station, NJ. The transaction closed on Oct. 1, 2014, following receipt of required antitrust approvals. “This acquisition is a milestone for Bayer and we intend to continue the expansion of our attractive over-the-counter business both through organic growth and bolt-on acquisitions,” said Bayer CEO Dr. Marijn Dekkers. Bayer paid a purchase price of $14.2 billi...
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